A ________ is a test market in which the product is sold through regular distribution channels.
A)Simulated test market
B)Partial test market
C)Controlled test market
D)Standard test market

Question

Quizplus · Accepted Answer

A standard test market involves selling the product through regular distribution channels and is the most accurate way to test a product's potential success in a market. Simulated test markets use artificial settings or mock stores, partial test markets only test the product in one or two cities, and controlled test markets may limit the distribution channels used, making them less accurate.

A ________ Is a Test Market in Which the Product