Which statement is not true concerning a standard test market?
A)One or more combinations of marketing mix variables (product,price,distribution,and promotional levels)are employed.
B)While a firm's test marketing is in progress,competitors have an opportunity to beat it to the national market.
C)Competitors often take actions such as increasing their promotional efforts to contaminate the test marketing program.
D)All statements are correct.

Question

Quizplus · Accepted Answer

All the statements provided accurately describe potential aspects or challenges of conducting a standard test market, including the use of various marketing mix variables, the risk of competitors entering the market first, and the possibility of competitors attempting to interfere with the test marketing efforts.

Which Statement Is Not True Concerning a Standard Test Market