According to Table 6.2 in the text,the comparative evaluation of survey methods,the tendency of the respondents to give answers that are socially acceptable whether or not they are true refers to the ________ criteria.
A)response rate
B)control of field force
C)social desirability/sensitive information
D)perceived anonymity

Question

Quizplus · Accepted Answer

The tendency of respondents to give socially acceptable answers whether or not they are true is called the social desirability/sensitive information criteria. This is included in Table 6.2 in the text as one of the criteria for comparative evaluation of survey methods. Response rate refers to the percentage of people who respond to a survey. Control of field force refers to the ability to manage and supervise survey interviewers. Perceived anonymity refers to the extent to which respondents believe that their responses are anonymous and therefore confidential.