In the department store patronage project,________ may be used to analyze magazine advertisements of the sponsoring and competing stores to compare their projected images.
A)mechanical observation
B)personal observation
C)content analysis
D)trace analysis

Question

Quizplus · Accepted Answer

Content analysis involves systematically analyzing and interpreting the content of media, such as magazine advertisements in this case, to identify patterns, themes, or trends. By applying content analysis to the magazine advertisements of the sponsoring and competing stores, researchers can compare how they present themselves to their potential customers and identify differences in their projected images. Mechanical observation involves using machines to record and analyze behavior, personal observation involves direct observation of behavior, and trace analysis involves analyzing physical evidence left by behavior (e.g. footprints, fingerprints). None of these would be particularly useful for analyzing magazine advertisements.

In the Department Store Patronage Project,________ May Be Used to Analyze