Which of the following is a methodological application of focus groups?
A)obtaining impressions of new product concepts
B)generating alternative courses of action
C)Both B and D are correct.
D)generating hypotheses that can be tested quantitatively

Question

Quizplus · Accepted Answer

Focus groups are used for a variety of methodological applications, including obtaining impressions of new product concepts, generating alternative courses of action, and generating hypotheses that can be tested quantitatively. Therefore, both B and D are correct applications of focus groups.

Which of the Following Is a Methodological Application of Focus