Which of the following statements is not an advantage of online focus groups?
A)The researcher can reach segments that are usually hard to survey.
B)Researchers can re-contact group participants at a later date.
C)The cost of the online focus group is much less.
D)Only people that have and know how to use a computer can participate.

Question

Quizplus · Accepted Answer

Option D is not an advantage of online focus groups as it limits the participant pool to those who have and know how to use a computer. This excludes a potentially significant portion of the population who may have valuable insights and opinions but do not have access to technology.

Which of the Following Statements Is Not an Advantage of Online