Projective techniques are used less frequently than unstructured direct methods (focus groups and depth interviews).A possible exception may be ________,which is used commonly to test brand names and occasionally to measure attitudes about particular products,brands,packages,or advertisements.
A)story completion
B)word association
C)sentence completion
D)cartoon tests

Question

Quizplus · Accepted Answer

Word association is commonly used to test brand names and occasionally to measure attitudes about particular products, brands, packages, or advertisements. The other options may be used in some research studies, but they are not as commonly employed for these specific purposes.

Projective Techniques Are Used Less Frequently Than Unstructured Direct Methods