Which statement is not true about research design?
A)Research design is a framework for conducting the marketing research project.
B)Research design specifies the measurement and scaling procedures.
C)Research design is undertaken before developing the approach to the problem.
D)Research design is undertaken after the marketing research problem is defined.

Question

Quizplus · Accepted Answer

Research design is typically developed after identifying the research problem and before the detailed approach to the problem is formulated. It serves as a blueprint for the research, outlining how data will be collected, measured, and analyzed.

Which Statement Is Not True About Research Design