The ________ section of the marketing research proposal should discuss how the data will be collected and who will collect it.The ________ section of the proposal discusses the kind of data analysis that will be conducted and how the results will be interpreted.

Question

Quizplus · Accepted Answer

The fieldwork/data collection section is where the details of how the data will be collected and who will collect it are discussed. The data analysis section is where the type of analysis and interpretation of results are discussed. The appendices section usually includes supporting documents such as survey questionnaires or interview guides, while the research design section discusses the methodology and approach of the research.

The ________ Section of the Marketing Research Proposal Should Discuss