Ethical issues arise when ________.
A)client firms such as tobacco companies,use marketing research findings to formulate questionable marketing programs
B)a client distorts the research findings to develop a biased advertising campaign that makes brand claims that have not been substantiated by marketing research
C)the marketing research problem is defined to suit hidden agendas
D)All of the above are correct.

Question

Quizplus · Accepted Answer

All three options present examples of ethical issues that may arise in marketing research. It is important for researchers to be aware of these potential issues and take steps to ensure that their work is conducted ethically and in the best interests of all stakeholders involved.

Ethical Issues Arise When ________