In direct approaches to gathering perception data,respondents are asked to make similarity judgments on pairs of various brands or stimuli.
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Q14: The configuration derived from preference data is
Q15: Stress values indicate the proportion of variance
Q16: Spatial maps are computed in such a
Q17: Perception data may be direct or derived.
Q18: Direct approaches to collecting perception data are
Q20: Gaps in the spatial map may indicate
Q21: Correspondence analysis data is binary or categorical.
Q22: For nonmetric conjoint analysis input data,the respondents
Q23: Correspondence analysis is an explanatory data analysis
Q24: For metric conjoint analysis input data,the respondents
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