Derived approaches to collecting perception data require respondents to rate the brands or stimuli on the identified attributes using semantic differential scales or Likert scales.

Question

Quizplus · Accepted Answer

This statement is true. Derived approaches involve identifying specific attributes and having respondents rate the brands or stimuli on these attributes using scales such as semantic differential scales or Likert scales.

Derived Approaches to Collecting Perception Data Require Respondents to Rate