In conjoint analysis,________ are a special class of fractional designs that enable the efficient estimation of all main effects.
A)relative importance weights
B)orthogonal arrays
C)part-worth functions
D)attribute levels

Question

Quizplus · Accepted Answer

Orthogonal arrays are a special class of fractional designs that enable the efficient estimation of all main effects in conjoint analysis. They are used to systematically vary attribute levels while minimizing the number of combinations needed to represent all possible combinations of attributes. This makes them a powerful tool for designing efficient conjoint analysis experiments.

In Conjoint Analysis,________ Are a Special Class of Fractional Designs