If you are determining if you should have respondents rank or rate nonmetric or metric data,you are at which step of conducting conjoint analysis?
A)Construct the stimuli.
B)Decide on the form of input data.
C)Select a conjoint analysis procedure.
D)Assess reliability and validity.

Question

Quizplus · Accepted Answer

The step of deciding on the form of input data refers to determining whether respondents should rank or rate nonmetric or metric data. This step comes after constructing the stimuli and before selecting a conjoint analysis procedure and assessing reliability and validity. Therefore, the best choice is option B.

If You Are Determining If You Should Have Respondents Rank