________ methods are commonly used in marketing research.
A)TwoStep clustering
B)Optimizing partitioning
C)Divisive clustering
D)Agglomerative clustering

Question

Quizplus · Accepted Answer

Agglomerative clustering is commonly used in marketing research because it allows for grouping of similar data points based on similarity, which is useful for market segmentation and identifying consumer preferences. TwoStep clustering, optimizing partitioning, and divisive clustering are all other types of clustering methods, but they may not be as commonly used in marketing research.

________ Methods Are Commonly Used in Marketing Research