To understand the background of a marketing research problem,the researcher must understand the client's firm and industry.

Question

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Understanding the client's firm and industry is important in order to properly frame the marketing research problem and design a research study that will address the client's objectives and provide actionable insights. Without this understanding, the researcher may not be able to accurately identify the key issues and variables that need to be measured and analyzed.

To Understand the Background of a Marketing Research Problem,the Researcher