"The number and geographical location of the buyers and non-buyers" is a factor that should be considered in the "objectives" component of the environmental context of the problem.
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Q12: "The DM and the researcher must interact
Q13: DMs tend to focus on symptoms rather
Q14: Analysis of available secondary data is a
Q15: Better communication and more involvement in problem
Q16: The economic environment component of the environmental
Q18: In instances where the resources are too
Q19: The marketing research problem asks what the
Q20: The problem audit provides a useful framework
Q21: According to the problem definition and approach
Q22: The second part of the marketing research
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