The management decision problem focuses on ________,while the marketing research problem focuses on ________.
A)symptoms;solutions
B)symptoms;underlying causes
C)solutions;underlying causes
D)none of the above

Question

Quizplus · Accepted Answer

The management decision problem deals with identifying and solving a particular issue or situation faced by the management, while the marketing research problem focuses on identifying the underlying causes of a particular issue or situation faced by customers or the market. Therefore, option B, which suggests that the management decision problem focuses on symptoms while the marketing research problem focuses on underlying causes, is the correct answer.

The Management Decision Problem Focuses on ________,While the Marketing Research