If interpreting factors using the rotated factor matrix,a negative coefficient for a negative variable (prevention of tooth decay is not important)would lead to a positive interpretation (prevention of tooth decay is important).

Question

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In factor analysis, a negative coefficient for a variable that is phrased negatively (e.g., "prevention of tooth decay is not important") indicates that the factor is inversely related to the negative sentiment of the variable. Thus, when interpreting the factor, the negative coefficient effectively reverses the negative phrasing, leading to a positive interpretation (e.g., indicating that "prevention of tooth decay is important").

If Interpreting Factors Using the Rotated Factor Matrix,a Negative Coefficient