The question of "How strongly are sales related to advertising expenditures when the effect of price is controlled?" is best answered via ________.
A)bivariate regression analysis
B)partial correlation coefficient
C)ANOVA
D)product moment correlation

Question

Quizplus · Accepted Answer

The question is asking about the relationship between sales and advertising expenditures while controlling for the effect of price. This is a case where partial correlation coefficient would be the most appropriate statistical analysis technique. This will help to control for the impact of price on the relationship between sales and advertising expenditures.

The Question of "How Strongly Are Sales Related to Advertising