Which treatment of unsatisfactory responses is particularly attractive for business and industrial marketing surveys where the sample sizes are small and the respondents are easily identifiable?
A)returning to the field to get better data
B)recoding unsatisfactory responses
C)discarding unsatisfactory responses
D)assigning missing values

Question

Quizplus · Accepted Answer

Returning to the field to get better data is particularly attractive in business and industrial marketing surveys with small sample sizes and easily identifiable respondents, as it allows for the collection of more accurate and complete information directly from the source.

Which Treatment of Unsatisfactory Responses Is Particularly Attractive for Business