You would use scale transformation under which circumstance?
A)to create new variables that are composites of several other variables
B)to adjust the sample so that greater importance is attached to respondents with certain characteristics
C)to compare image variables measured on a seven-point semantic differential scale with attitude variables measured on a continuous rating scale and lifestyle variables measured on a five-point Likert scale
D)none of the above

Question

Quizplus · Accepted Answer

Scale transformation is often used to make variables measured on different scales comparable, as in the case of comparing variables measured on different types of scales (e.g., seven-point semantic differential, continuous rating, and five-point Likert scales). This allows for meaningful analysis and comparison across these variables.

You Would Use Scale Transformation Under Which Circumstance