The Council for Marketing and Opinion Research,now part of the Insights Association (www.insightsassociation.org),offered several guidelines for reducing refusal rates related to fieldwork.Which of the following is not one of those guidelines?
A)The subject matter should always be disclosed to the respondents.
B)Courtesy should be exercised when deciding what hours of the day to call respondents.Calling between 9 a.m.and 9 p.m.is recommended.
C)If mall respondents indicate the time is not convenient,an appointment should be made to conduct the interview later.
D)Interviewer training programs should be routinely administered so that field workers will be effective at their jobs.

Question

Quizplus · Accepted Answer

The guideline that is not listed is related to offering incentives or rewards to respondents to increase participation rates. This is a common strategy used by market researchers to reduce refusal rates, but it is not mentioned in the given guidelines.

The Council for Marketing and Opinion Research,now Part of the Insights