When collecting qualitative data from social media,which of the following is(are)decision(s)that have to be made?
A)determining the type and specification of the social media channels to be monitored
B)developing a standardization of terms,conversation types,and content types
C)establishing a standardized coding scheme
D)setting benchmarks
E)All of these are decisions that have to be made

Question

Quizplus · Accepted Answer

All of the given options are important decisions that have to be made when collecting qualitative data from social media. Determining the type and specification of social media channels to be monitored is important to ensure that the data collected is relevant to the research question. Developing a standardization of terms and conversation types helps to ensure that the data collected is consistent and can be compared over time. Establishing a standardized coding scheme helps to ensure that the data can be analyzed in a consistent manner. Setting benchmarks helps to benchmark the data collected and assess its impact over time. Therefore, all of these are important decisions that have to be made when collecting qualitative data from social media.

When Collecting Qualitative Data from Social Media,which of the Following