According to your test,comScore recruited 87 American and Canadian Web sites to participate in a study to determine what design features and experiences make visitors return to a site.The results of the survey found that ________ was the most important factor in determining whether or not a site would receive repeat visit visitors.
A)whether or not the respondent found the site visit enjoyable
B)content
C)quality of the organization of the site and its degree of uniqueness
D)frivolous content

Question

Quizplus · Accepted Answer

The study found that the most important factor in determining repeat visits was the content of the site. The quality of organization and uniqueness of the site were also mentioned as contributing factors, but not as important as the content. Enjoyment of the site visit and frivolous content were not mentioned as factors in the study.

According to Your Test,comScore Recruited 87 American and Canadian Web