Which of the following statements are true concerning questionnaire design for international marketing research?
A)The questionnaire may have to be suitable for administration by more than one method.
B)It is desirable to have two or more simple questions rather than a single complex question.
C)Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates.
D)All of the above statements are true.

Question

Quizplus · Accepted Answer

A) The questionnaire may have to be suitable for administration by more than one method, as different countries may have different preferences for how they prefer to answer surveys. 
B) It is desirable to have two or more simple questions rather than a single complex question, as language and cultural nuances can make it difficult for respondents to understand, process, and answer complicated questions. 
C) Unstructured or open-ended questions should be used with caution in countries with high illiteracy rates, as respondents may struggle to provide detailed and thoughtful answers in writing.

Which of the Following Statements Are True Concerning Questionnaire Design