Which of the following variables in the marketing mix is the easiest to change rapidly?
A)promotion
B)product
C)place
D)price

Question

Quizplus · Accepted Answer

Price is the easiest variable to change rapidly because it can be adjusted quickly without significantly affecting the other elements of the marketing mix. For example, a company can easily offer a discount or a temporary price reduction to attract more customers, without having to change the product, promotion or place.

Which of the Following Variables in the Marketing Mix Is