Which of the following statements about the routes of persuasive messages is true?
A) Persuasion usually occurs via the central route.
B) Attitudes formed via the central route are longer lasting than those formed via the peripheral route.
C) Attitudes formed via the peripheral route are better predictors of behavior than those formed via the central route.
D) Attitudes formed via the central route are longer lasting,but those formed via the peripheral route are more resistant to challenge.
Correct Answer:
Verified
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