According to social psychologist Kurt Lewin's three-step process for helping people through change, unfreezing involves such factors as pointing out the successes of the change and finding ways to reward the people involved in implementing the change.

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Unfreezing involves reducing the forces maintaining the organization's behavior at its present level by challenging the current beliefs, values, attitudes, and behaviors and making people aware of the need for change. It does not specifically involve pointing out the successes of the change or rewarding people, which are actions more aligned with the 'Refreezing' step, where new behaviors are reinforced.

According to Social Psychologist Kurt Lewin's Three-Step Process for Helping