In the context of the three tools of rhetoric as identified by Aristotle, pathos is

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Pathos is one of the three tools of rhetoric as identified by Aristotle and it is based in the emotions of the audience. It is used to appeal to the audience's emotions in order to persuade them. Argument by character (ethos) is based on the credibility and expertise of the speaker, while argument by logic (logos) is based on reasoning and evidence.

In the Context of the Three Tools of Rhetoric as Identified