In the context of the three tools of rhetoric identified by Aristotle, ethos is

Name: In the context of the three tools of rhetoric identified by Aristotle, ethos is
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Ethos refers to argument by character, specifically the credibility or trustworthiness of the speaker in the eyes of the audience. It involves using one's reputation, experience, or expertise to persuade others. The other tools of rhetoric identified by Aristotle are pathos (appeal to emotions) and logos (appeal to logic or reason).

In the Context of the Three Tools of Rhetoric Identified