Appreciative inquiry is a marketing technique used to increase sales.

Question

Quizplus · Accepted Answer

Appreciative inquiry is actually a approach for organizational change and development, focused on identifying and amplifying strengths and positive aspects within a company, rather than solely focusing on problems and weaknesses. It is not specifically designed for increasing sales, although it could potentially be applied in that context as part of a larger organizational development effort.

Appreciative Inquiry Is a Marketing Technique Used to Increase Sales