When individuals provide survey responses that represent them in the most positive way, even if the responses are untrue, this is ______.
A) nonresponse bias
B) coverage error
C) social desirability bias
D) testing effects

Question

Quizplus · Accepted Answer

Social desirability bias occurs when survey respondents provide answers that they believe will be viewed favorably by others rather than answers that accurately reflect their beliefs or experiences. This can result in responses that are intentionally exaggerated or distorted to present the respondent in a more positive light.

When Individuals Provide Survey Responses That Represent Them in the Most