When surveys are used, participants are often asked to use a response scale or response category (e.g., often, sometimes, not very often, never) that matches how they feel about a behavior or how likely they are to exhibit the behavior. This is called a(n) ______ response scale.
A) closed-ended
B) open-ended
C) ambiguous
D) behavior

Question

Quizplus · Accepted Answer

A closed-ended response scale provides specific response options for participants to choose from, which allows for easier data analysis and reduces ambiguity in responses. Open-ended response scales allow for more creative and varied responses but can make data analysis more difficult. Ambiguous response scales may cause confusion for participants and may not provide reliable or valid data. "Behavior" is not a type of response scale.

When Surveys Are Used, Participants Are Often Asked to Use