Participants who want to portray themselves more positively to the researcher and intentionally respond in a way that achieves that goal biases the results of a survey and is called ______.
A) peer pressure
B) social appeal
C) social pressure
D) social desirability

Question

Quizplus · Accepted Answer

This behavior is called social desirability bias, where participants respond in a way that they perceive is socially desirable or favorable to the researcher. This can lead to inaccurate or inflated results in surveys, as participants may not provide truthful or genuine responses. A and C do not accurately describe this behavior, and B is a vague term that does not directly relate to survey response bias.

Participants Who Want to Portray Themselves More Positively to the Researcher