According to "Coke Reignites Price War," price discounting (price wars)can destroy oligopoly profits.When profit destruction occurs,

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When oligopoly profits are being destroyed by price wars, rival firms in the industry typically seek to end it as quickly as possible. This is because price wars often lead to a race to the bottom in terms of pricing, which can ultimately harm all firms involved. Therefore, it is in their best interest to find a way to stop the price wars as soon as possible.

According to "Coke Reignites Price War," Price Discounting (Price Wars)can