If advertising is successful,
A)The demand becomes more elastic.
B)The demand curve shifts to the left.
C)The demand curve shifts to the right and becomes steeper.

Question

Quizplus · Accepted Answer

Successful advertising shifts the demand curve to the right, indicating an increase in quantity demanded at every price level. The demand curve also becomes steeper, indicating that consumers are more responsive to changes in price. Therefore, option C is the most appropriate answer. Option A is incorrect because successful advertising would make demand less elastic, not more elastic. Option B is incorrect because if the demand curve shifted to the left, it would indicate a decrease in demand, which is the opposite of what occurs with successful advertising.

If Advertising Is Successful