A friend of yours was interested in determining whether the news media picked up on campus events.Your friend decided to do a content analysis of the local paper.Your friend counted each story that mentioned his university's name.At the end of two months,136 events had been counted.Your friend asked for your comments on his research.You told your friend
A)he did manifest coding
B)he did latent coding
C)he should have recorded the base
D)he did manifest coding and he should have recorded the base
E)he did latent coding and he should have recorded the base

Question

Quizplus · Accepted Answer

The friend did manifest coding because he counted each story that mentioned his university's name. However, he should have recorded the base, which is the total number of stories in the local paper during the same two months. Without recording the base, the friend cannot determine whether the coverage of campus events was significant or not. So, the correct choice is D - he did manifest coding and he should have recorded the base.

A Friend of Yours Was Interested in Determining Whether the News