The number of potential respondents that a researcher encounters,whether they participate or not,is labeled by the American Association For Public Opinion Research is
A)contact rate.
B)response rate.
C)cooperation rate.
D)refusal rate.
E)rejection rate.

Question

Quizplus · Accepted Answer

The contact rate refers to the proportion of potential respondents that a researcher is able to successfully contact, whether or not they ultimately participate in the study. The response rate refers specifically to the proportion of contacted individuals who participate. The cooperation rate is another term for the response rate, and is used specifically in regards to surveys conducted by mail or phone. The refusal rate refers to the proportion of contacted individuals who refuse to participate, while the rejection rate is not a commonly used term in the field of public opinion research.

The Number of Potential Respondents That a Researcher Encounters,whether They