In Messner's study, it appears that the prime motivation for males to do sports seriously is

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Messner found that the main motivation for males to take sports seriously was to conform to societal expectations of masculinity and gain acceptance from other boys and men. They viewed sports as a way to establish and maintain their masculinity, and to develop close, homosocial relationships with other males. Other factors such as impressing others or the hope of a professional career were not found to be as important.

In Messner's Study, It Appears That the Prime Motivation for Males