EZ Workout Inc. advertises Fit Step, an exercise machine, online. In its ads, EZ claims that the use of Fit Step measurably enhances the attainability of fitness and weight loss goals, and will contribute significantly to the length of its users' lives. In this context, the company's ads and claims must be

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In order to avoid false advertising, EZ Workout Inc. must substantiate their claims in their ads for the Fit Step exercise machine. This means they must provide evidence and data to support their claims of enhanced fitness and weight loss goals and increased life expectancy.