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When Parodies of Commercial Advertising Messages Send a Counter Message

Question 5

Multiple Choice

When parodies of commercial advertising messages send a counter message to what is originally intended by the corporate advertiser this ______.


A) enables consumers to make a more informed choice before purchasing products
B) rejects the traditionally accepted form of marketing as a one-way information flow
C) becomes a form of corporate social responsibility
D) illustrates the paradox of power between advertisers and consumers

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