Leonard has a staff of 30 millennials who engaged in volunteerism, are active social media users, and work best with a flexible schedule. Leonard decided to allow employees to set their own schedules and honors the employee of the month by making a donation to a charity of their choice. Employees appreciate the fact that their boss seemingly has shaped corporate values around the values of the staff. This is an example of ______.

Question

Quizplus · Accepted Answer

Leonard's approach reflects "branding from the outside in," where the company's values and practices are shaped by the values and preferences of its employees, aligning corporate culture with the staff's priorities.

Leonard Has a Staff of 30 Millennials Who Engaged in Volunteerism