Today's companies view the brand as an active participant in an ongoing dialogue with the consumer.

Question

Quizplus · Accepted Answer

Today's companies recognize that building a brand is not just about creating a one-way message to the consumer. Instead, they see the brand as an ongoing conversation with the consumer where they actively engage and respond to feedback, comments, and concerns. This helps to build a stronger relationship between the consumer and the brand.

Today's Companies View the Brand as an Active Participant in an Ongoing