Which of the following statements describe important issues in the use of attitudes research in social marketing?
A) Social marketing interventions need to consider whether the relevant findings tackled issues relevant to values and the self-concept,
B) Social marketing interventions need to consider whether the relevant findings were applicable beyond student populations,
C) Social marketing interventions need to consider whether the relevant findings tackled issues relevant to utilitarian outcomes,
D) Social marketing interventions need to consider whether the relevant findings were applicable beyond student populations and whether the relevant findings tackled issues relevant to utilitarian outcomes
Correct Answer:
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