Following McGuire's (1964) seminal research on resistance to persuasion,which of the following message claims would help to inoculate against a message claiming that "applying sunscreen lotion damages skin through a cocktail of unnatural chemicals"?
A) Sunscreen lotion soothes and moisturizes skin,
B) Sunscreen lotion prevents skin damage by reducing the likelihood of skin cancer,
C) Sunscreen lotion reduces the likelihood of bodily dehydration,
D) both Sunscreen lotion soothes and moisturizes skin and Sunscreen lotion prevents skin damage by reducing the likelihood of skin cancer
Correct Answer:
Verified
Q4: Which statement below is a correct description
Q5: Considering Social Identity Theory,the Theory of Planned
Q6: There are pros and cons to some
Q7: According to Cialdini (2003),_,
A)messages aimed at attitude
Q8: The idea that a littered environment elicits
Q10: Where P is the Person,AO is the
Q11: Cialdini (2003)suggested that people are most likely
Q12: According to Tormala and Petty (2007),the amount
Q13: Imagine that an advertising firm wants to
Q14: According to Cacioppo and Petty's (1979,1985)studies on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents