Edwards (1990) found evidence that ______,
A) high self-monitors were more persuaded by an image-based appeal
B) low self-monitors were more persuaded by an appeal based on product quality
C) an affect-based appeal was more persuasive among individuals who had formed an affect-based attitude
D) individuals from Western cultures prefer appeals highlighting individuality
Correct Answer:
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Q1: The results of Tormala and Mayer's (2010)research
Q2: The amplification hypothesis states that _,
A)as an
Q4: Tillman Betsch is associated with the _,
A)value-account
Q5: According to See,Petty,and Fabrigar (2008,2013),our interest in
Q6: Snyder and DeBono (1985)found evidence of matching
Q7: Which of the following best summarizes the
Q8: Vermigweren,Karremans,Bernritter,Stroebe,and Wigboldus (2013)found that _,
A)habits moderate the
Q9: Research on matching effects suggest that these
Q10: Which of these factors influence(s)attitude change?
A)the number
Q11: Subliminal cues _,
A)can affect attitudes,but not behavior
B)can
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