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Cooke and Sheeran (2004)found That Attitude Accessibility and Direct Experience

Question 9

Multiple Choice

Cooke and Sheeran (2004) found that attitude accessibility and direct experience with an attitude object increase the magnitude of attitude-behavior correlations,This finding,among others,led them to which of the conclusions below?


A) Accessibility and direct experience are interchangeable constructs,
B) The effect of direct experience on attitude-behavior relations is mediated by the effects of direct experience on attitude accessibility,
C) Attitude strength is an important moderator of attitude-behavior relations,
D) Attitude accessibility is one of many consequences of direct experience with an attitude object

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