Although Mass Media Audiences Are Becoming Increasingly Fragmented, Media Fragmentation

Although mass media audiences are becoming increasingly fragmented, media fragmentation does have a major advantage. What is this advantage?

A) It now costs less to reach a mass audience.
B) It is much easier to measure feedback from mass media audiences.
C) It is now easier to reach small, highly targeted audiences.
D) Consumers are now much more receptive to television advertising.
E) Consumers are now highly susceptible to online advertising.