Web personalization is used primarily as a major marketing tool.

Name: Web personalization is used primarily as a major marketing tool.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Web personalization is used primarily as a marketing tool to provide customized experiences to individual users based on their behavior, preferences, and demographics. This helps in increasing engagement, conversions, and customer retention. However, personalization can also be used in other fields such as e-learning, healthcare, and finance.

Web Personalization Is Used Primarily as a Major Marketing Tool